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Oribe

Bright Blonde Essential Priming Serum

Blonde Brightening Treatment

  • An essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450°F. Hair is left restored, touchably soft and lit from within.

    BENEFITS:

    • Brightens, tones and eliminates brassiness.
    • Provides 450°F heat protection.
    • Helps to repair and strengthen over-processed, brittle hair.
    • Replenishes lost moisture to hydrate and restore softness to dry hair.
    • Smoothes the cuticle and helps to improve elasticity.
    • Enhances vibrancy for healthier looking hair.