Bb’s #1 best seller. This multitasking leave-in conditioner, infused with featherlight 6-Oil Blend, hydrates, reduces frizz, softens + adds shine. Plus, it helps provide nourishment and smoothing, and protects from heat tools up to 450°F/232°C.
KEY CLAIMS
Instantly delivers 86% more hydration*
Reduces frizz by 50% that last all day, even in extreme humidity*
Protects color from fading for up to 16 washes
*Versus untreated hair
The Feels 98% say hair feels hydrated* 99% say hair feels nourished* 97% say hair feels soft, detangled, more manageable* 96% say hair feels protected* 95% say hair feels healthier, smooth, strong* 93% say hair feels soft and more manageable all day** 91% say hair feels like it stays hydrated all day**
The Looks 97% say hair looks shiny, less frizzy* 96% say it reduces look of flyaways* 96% say hair looks healthier*
The Performance 98% say it created a foundation for products to layer on*** 97% say it absorbs easily into hair* 95% say hair’s easier to style*
*Consumer testing on 180 women after one use. **Consumer testing on 179 women after 2 weeks of use. ***Consumer testing on 102 women after 2 weeks of use.
