Genesis Bain Nutri-Fortifiant

Anti-Hair Loss Fortifying Shampoo

Anti-hair-fall fortifying shampoo for dry weakened hair, prone to falling due to breakage. Gently clarifies and reinforces fibre to reduce the risk of hair loss due to breakage.


  1. Wet hair then thoroughly remove excess water before applying a quarter-sized amount of shampoo touch by touch onto 5 key zones of the hair.
  2. Add water and emulsify.
  3. Focus this first wash on the scalp using fingertips to massage the scalp and remove impurities.
  4. Rinse thoroughly.
  5. Apply a second quarter-sized amount of shampoo touch by touch and add water.
  6. The second lather will produce a more abundant foam which will help cleanse lengths all the way to the ends.
  7. Rinse thoroughly.


  • 93.3% less breakage*
  • 93.3% more resistant*
  • 93.3% stronger hair*
  • 49% increase of softness**
  • Reduced hair-fall due to breakage by 93.3%*
  • 65% more hydrated/nourished hair**
  • 49% increase of softness**
  • Gives body and plumps the hair fibre when combined with Masque Reconstituant***

*Instrumental test, reduction of broken hair mass versus classical shampoo after 1 application
**Instrumental test, increase of hydration/softness compared to before application
***Instrumental test, compared to before application