L'Incroyable Blowdry

Blowdry & Heat Protectant Cream

L'Incroyable Blowdry is a blowdry cream and heat protectant for hair designed to protect against heat styling for normal to thick hair. This blow-dry hair lotion has unparalleled shape memory and leaves a natural feel to hair without sacrificing hold. All this is why L'Incroyable Blowdry is one of Kerastase's best products for blow-drying hair.


  1. Apply an almond size amount of this blow-dry cream to damp hair towel-dried hair.
  2. Blow-dry and heat style for the desired look.
  3. Reactivate by reapplying heat, to restyle or change the look easily.


  • S.R.S.® Microwax Technology - heat-sensitive micro wax that can set and re-set styles
  • 96 HR extreme anti-frizz control
  • 440 °F thermo-protection
  • Hair can also be re-activated with heat tools starting at 300°F